F# Analytics Portal



At F# we quickly realized that we needed to build out our own integrated approach to analytics in order to serve our needs.  I designed this interface to help our marketing, sales, account, and product development teams understand ad performance in a versatile, modular layout. 

Our analytics platform plugged directly into our ad creation and campaign management apps to ensure that relevant experience moments were tracked and rated against our performance benchmarks.


UX Lead

I helped to develop this product from inception through wireframes, design and implementation.

Designed Up Hero Image


In order to understand how to best build the interface I created a competitive review, as well as conducted stakeholder interviews with our internal teams to identify product needs.  Keeping in mind that we had limited development resources to pull from ongoing campaign work, I reduced the interface to its bare essentials for our first releases and designed the elements to grow as the company developed.