“choice structuring example: the healthy option is the easiest option. By its nature structuring choice limits freedom. Conversely, the end stakeholder must be the one structuring said choices in order to maintain the ethical side of limiting freedom, otherwise one limits freedom without the empathy of the stakeholder. In essence, limiting freedom is amazingly difficult in a “free” country from the point of view of a government, however in a capitalist enterprise it is a different beast entirely. There are also questions of scale here…”