XFINITY.COM Concept Work

Back in the fall of 2014, our tiny NYC design office worked on a redesign of  The extremely well trafficked site already had a storied history when we began our design process.  We used the opportunity to push the design on two fronts:

  • to sketch out a holistic XFINITY product ecosystem
  • to help develop a cross-product visual design language

Both aspects of our concept vision went on to influence the nascent XFINITY Design standards, and product strategy for the next few years.

Final designs were produced by our friends at Studio Rodrigo, who made many improvements, but otherwise kept the spirit of our concepts intact.